Our approach is based on the latest scientific evidence about the physiological/biological processes associated with brain function and how we learn. Neuroleadership is a term that's been coined to describe the intersection of neuroscience and leadership.

Understanding the chemical and physiological changes the brain goes through when we problem-solve, have an insight, try out a new idea or establish a new behavior gives us the opportunity to improve our ability to drive change.

Helping clients consider new choices and actions changes the functioning of the brain, which impacts the way we perceive and see the world and interact with it. The brain needs to make new connections in order to learn a new behavior or to develop a new habit. This is accomplished by giving the new habit attention.  The idea behind attention-density coaching is that it helps clients remember what they are learning and the behavior is reinforced.

How Coaching Works at the Brain Level

Neuroscientific findings on the brain explain how coaching works at the physiological level and the four areas impacting the brain: attention, reflection, insight and action.

Brain and neuropathways operate in a quantum environment, meaning that the nature of our thoughts and the questions we ask significantly impact the quality and number of connections made. The neuroplasticity of the brain, or its ability to rewire and restructure itself, gives us a powerful way to learn and grow. Coaching engages the brain's network to come up with strategies to reinforce the new connections bring about sustained change and learning.

That's why it's essential for an individual to come to his own conclusions and insights, rather than simply taking advice from others, in order to develop positive work habits. Learning new skills takes time, and positive feedback and reinforcement work to create change.